Startup Profile
Meta Carbon is a company that focuses on leveraging blockchain technology to bring transparency and ease to carbon offsetting. Founded in 2021, its mission is to empower businesses and consumers to take climate action by simplifying carbon emissions measurement, offsetting, and reporting. Their platform, MC Cloud, streamlines carbon management by providing brands with tools to calculate their carbon footprints and integrate offset options directly into their customer interactions.
Meta Carbon addresses two key challenges: helping brands avoid "greenwashing" by providing trusted sustainability data, and aiding project developers in tracking carbon inventories and expanding sales channels. Through blockchain, the company ensures that every transaction is secure and transparent. It also offers tools such as carbon calculators for small to large businesses and customizable carbon offsets, making sustainability accessible and engaging.
One of their biggest achievements is their partnerships with significant investors like Animoca Brands and Ripple, as well as their innovative integration of climate action into e-commerce platforms.
The problem we're solving
Buy Side: Brands like safari operator Roar Africa fears it may lose business if it is not seen to be sustainable. It needs to measure and report its emissions and offset against a trustworthy project without fear of greenwashing. Sell Side: Project Developers like Wildlife Works, operate two African projects and face real pain points in tracking and optimizing their carbon inventory and sales. Additionally, they would like to sell more carbon through different sales channels.
Our solution
Meta Carbon has created a Carbon Management Platform that goes beyond just trading carbon credits. We provide Sellers with new revenue channels and efficient inventory management. For Buyers, we offer comprehensive solutions to achieve sustainability goals, including emissions measurement calculators and customer engagement tools and materials. With secure blockchain recording, we ensure unparalleled transparency, trust, and accountability.
Our differentiator
What sets us apart: Transparency: every measurement, transaction and retirement is recorded on-chain Engagement: suite of tools, including emissions measurement calculators, rewards (such as NFTs as receipts), leaderboards, marketing materials, certificates, pledge badges, and seamless shopping cart integration for offsetting at POS. Inventory management system: for Carbon Projects, that cuts their admin costs.
Biggest achievement
1. Animoca Brands ($7bn market cap) on as an early investor. 2. Signing Stand For Trees our first major. 3. Completing our carbon management platform. 4. Turnover $500K revenue YTD 2024
