Startup Profile

Embifi

New Delhi, India

A comprehensive EV lending platform that helps financially deprived borrowers in Tier 2,3 cities secure and access frictionless financing from lenders

Team members:

Anupam Yadav

Co-Founder & CEO

Kshitij Sharma

Co-Founder & CTO

The problem we're solving

In the next 4 years, 4 million electric vehicle borrowers in Tier 2 and 3 cities across India will face predatory financing, impacting 30 million livelihoods and a $8 billion financing opportunity.

Our solution

Embifi is a B2B financial platform developer that specializes in financing, lending, and payments. Its white-label neutral platform provides instant reports and analytics, a unified dashboard, and plug-and-play APIs for a native journey, allowing businesses to save time understanding credit and developing their credit product. Embifi is a comprehensive EV lending platform that helps financially deprived borrowers in Tier 2 and 3 cities secure and access frictionless EV financing from lenders.

Our differentiator

1. Seamless customer journey across both online, assisted channel 2. Targeting financially under penetrated cities of India 3. Bespoke, self improving underwriting model specifically tailored for the low wage, no credit customer profile 4. Advanced behaviour monitoring algorithm and telematics which helps in pre-empting defaults 5. Holistic collections stack

Biggest achievement

1. Getting 600+ EV loan applications in Aug'24 2. Enabling 6 customers to avail warranties on their vehicle battery

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