Marcos Leal

Passionate for seeking new business models that balance profit and purpose. Developed expertise and network to define and execute Commercial Acceleration, Strategic Marketing, Branding, and Innovative New Business Models.

As a member of the executive and non-executive boards of directors, I have contributed to strategic planning guidance, efficient operations performance improvement, marketing practices, and general business planning and insights expertise.

Projects led include, but are not limited to, portfolio profitability improvement; new business model innovation in healthcare, energy, and infrastructure; market segmentation and product launching strategy; global brand strategy and governance; customer loyalty and distribution programs; customer base management; and business long-term planning.

Once responsible for managing innovation funds for Latin America, drove new product introduction, new commercial approaches for structured organizations, production capacity improvement, etc.; coached project teams to ensure the best return on the company's investment.