Startup Profile
Furry Green Pet Food, a Hong Kong-based social enterprise, converts edible food waste into animal food. We've already converted multiple tons of food and donated ~15% of total our production to animal shelters, feeding hundreds of animals. Our goal is to create a circular economy where food waste is upcycled into a resource for animals in need.
The problem we're solving
Pet owners want transparency and quality in pet food. Current industrial options lack both, relying on low-grade ingredients, high-temperature processing, and undisclosed chemical fillers. Simultaneously, vast amounts of nutritious, human-grade food are wasted throughout the supply chain. Furry Green solves both problems by upcycling this discarded food into delicious, transparent, and healthy pet meals.
Our solution
Furry Green creates premium pet food using high-quality, human-grade ingredients with complete transparency. Our gentle, low-temperature processing preserves nutrients and enhances digestibility.Our product format allows pet parents to see, smell, and taste the ingredients without checking the label. We transform surplus food from restaurants, supermarkets, and food producers into nutritious pet meals, reducing waste while providing sustainable nutrition.
Our differentiator
Furry Green offers transparent, high-quality pet food made from upcycled, human-grade ingredients. Our low-temperature processing preserves nutrients and enhances digestibility. This sets us apart from commercial pet food brands that often use low-grade ingredients and high-temperature processing. We cater to pet parents who value their pets' health, sustainability, and ethical sourcing. We also provide employment opportunities to people with autism to increase our social impact.
Biggest achievement
We are a revenue-generating company, validating our innovative approach to pet food production. We were awarded the prestigious Hong Kong Stock Exchange Foundation Funding, providing crucial support for our growth. Our listing in the Social Enterprise Directory of Hong Kong affirms our commitment to addressing social and environmental challenges while maintaining a sustainable business model. These achievements underscore our viability and positive market trajectory.
