Ben Kelsey

I am a psychologist, user researcher, creative problem-solver, and data-driven strategist with 14 years of experience. I excel in partnering with stakeholders to mitigate risks and maximise project success. I have consulted for start-ups and Fortune 500 companies, uncovering insights that drive process efficiencies and strategic successes.

I have developed novel approaches for data capture and challenged entrenched perceptions, including designing sensory research programs for early budget prioritisation, merging tech landscaping with agile research to uncover new product categories, and establishing user research frameworks to meet regulatory requirements and ensure product availability.

Throughout my career, I have used evidence-based strategies to identify market opportunities, solve business and technical challenges, and guide the launch of 12 products in the FoodTech and FMCG sectors.

I find working with innovative ideas that solve societal challenges highly rewarding. I am excited to volunteer my time to support FoodTech founders, helping them ask the right questions and efficiently turn their ideas into reality.