What do you think? EnergyAustralia’s - Stack On.

Startups, SMEs, medium businesses and large corporations, all innovate to drive more value for their customers. Large corporates, have the resources to put behind innovation but that doesn’t mean the process is easy.

As players in the energy sector ourselves at SBC, we want to help startups and large corporates alike when it comes to innovation. That’s why we’re putting a call out to our community to participate in this quick customer opinion survey for a new initiative by Energy Australia.

In the energy sector, “more major utility providers are expanding their range of products in an attempt to own a bigger slice of your household spending dollars.” says The Age. While new product initiatives ultimately result in getting more of the customers “spending dollars”, it’s actually about driving better value to customers for increased appeal and engagement.

EnergyAustralia’s new initiative “Stack On” plays in this multi-product market alongside some of the other energy providers. The product suite on offer includes electricity, NBN, mobile plans, home, contents and car insurance. Customers have the flexibility of stacking on products in any order they choose and the proposition is quite simple - the more you stack, the more you save. While all multi-product offerings provide this to some extent, EA have a few other differentiators to ensure they deliver on their proposition and appeal to a range of customers. You can find out more on the EA Stack On blog post.

Three things make their bundle product offering unique:

• There are no set up fees, no lock in contracts and no exit fees.
• You can add a service to the Stack On account anytime to suit your life circumstances. When you do, the savings increase and are automatically credited to the next bill or cash back into your account.
• All products in Stack On are provided by trusted Australian brands. The telco products are powered by the Optus network and the insurance is backed by Australia's largest insurers, Hollard.

The Stack On service wants to help individuals avoid the hassle of managing multiple utility accounts while also providing a saving and making it as easy as possible to get started. Check out the interactive savings calculator on their Stack On website.

We’d all love your feedback on this product and your initial thoughts. The survey has 5 multiple choice questions and will take no more than 1 minute of your time to complete it here.

Thank you for your participation.