Brands, big and small, have customer experience gaps. The reality of a customer's experience is different from the promise. This leads to customer dissatisfaction and churn. Together, they have a negative impact on brand value and growth.

The problem exists because of the capability gaps in brands to get and process unstructured customer data at speed and in high volumes.

Manas AI applies #AI to improve Customer Experience.

They do this by getting unstructured and conversational data from multiple channels and multiple languages. They apply their AI technology to extract the signals of dissatisfaction. They size the signals and its intensity. This helps brands to understand the issues in different geographies, prioritise them and fix them. This increases customer satisfaction and retention. Leading to brand growth.